Capturing local markets in a specific region is the first step toward establishing a global business. To pique the interest of international consumers is, however, easier said than done.
If you want to get it right the very first time, you’ll need professional multimedia translation services for your content.
Each region in the world is unique. It necessitates different messaging for different viewers. Otherwise, your message will not resonate with the viewers.
It’s also important to note that some regions only require a few tweaks here and there and your content will be good to go. But this will not be the case every time as you may need a complete overhaul of your media for certain regions.
Say, you want to localize Texas-centric content for New York. It’s bound to require small tweaks. But, what if you’re localizing US-centric content for countries such as Iran? No doubt, it will demand you to consider in-depth localization and Farsi translation services.
A multimedia translation & localization effort involves translating your content materials into the native language of a local market. This implies the translation of all your marketing-related audio, video, or text content into a language that the locals can understand.
To begin with a multimedia translation and localization process, you’ll require the expertise of a world-class localization team. A team that can identify, organize, and enhance your content, while providing professional translation services for audio and video. The moment they finish their job, it’s time to kickstart the translation process. Which ensures that the translations are of professional standard and make perfect sense to the locals in a particular target market.
The Reasons why should Plan for Multimedia Translation and Localization
There isn’t enough of a market for every business. Additionally, there is a good likelihood that your rivals are already preparing to grow their business. It’s actually part of the growth that you should target new geographies and new markets. And the reward you get makes this even more worthwhile.
If you’re an entrepreneur but do not really know whether you should enter new markets. There’s definitely a way to figure it out. Conduct in-depth research about your current cash flow and you’ll get to know if it can support global expansion or not. In the same way, you might also set aside some budget just to accommodate this marketing project.
When you incorporate multimedia translation and localization, your market potential will go up. You don’t always need to develop new products or services in order to generate revenue. Instead, you can focus on using the existing offerings to earn more money.
Here’s to some of the top benefits of multimedia translation and localization if you’re still not convinced.
i) You’re sure to Penetrate New Markets
With multimedia translation and localization, presenting your products or service offerings to a local audience becomes easy. Since there is no language barrier between your business and the target audience. They are more likely to understand and trust your brand.
When you actually leverage multimedia localization, you’ll start realizing that your content is attracting more audience now. While it’s a fact that many marketing techniques are combined together then an effective market penetration strategy is formed. But, multimedia localization must be an important part of that. If you have any business that’s already launched in a foreign market, it’ll be unwise if you don’t consider multimedia translation and localization.
ii) You get Accurate Customer Feedback
It’s excellent that you have translated a tonne of your audiovisual content and done the necessary promotion as well. But, it’s equally important if you can understand what is and is not working. It will help shape customer conversions in an unimaginable way.
Since your market content is now accessible to the audience and they also understand it well. They are in a position to provide you with their most accurate feedback. This in turn will help you focus on creating content that’s more effective. Plus, improving your service offerings to better serve the customer needs.
However, what could be a nice way to do it all? You can create feedback message boxes in your online shopping experience. Or attach physical forms for feedback in the local shops. It can include questions like how the customers discovered your products. Are they really enjoying using them? What are some issues that they are experiencing? This way you can identify your strong or weak points. Like you can know which video or audio content is performing well over the internet. Similarly, how can you improve other marketing content to get more visibility like the trending content?
iii) You reach a wider Audience without having any Cultural Mishaps
You launch your business in an international market but how will you make sure that it resonates deeply with the audience? There could be certain multimedia elements that can create confusion or can even cause cultural offense. This includes but is not limited to animals, colors, traditions, and so on.
Let’s take the example of dogs. In the United States or other western countries, dogs are a symbol of loyalty, your best friend, and a real member of the family. Now if you’re localizing your content to an Islamic country such as Saudi Arabia, this is not the case. In fact, Saudi people will view them as dirty animals, ones that are dangerous, and not worthy of being welcomed in the home. Hence, when you work with a reputed localization partner, they will make sure that professional Arabic translation services take such things into account. Thus, by careful consideration, they will help you avoid any cultural complications that may hamper your business success.
Final thoughts
If you want to get your audiovisual content into new locations, then the best way to do it is via multimedia translation and localization. It will guarantee your market penetration, help you receive actual feedback from the customers, and more. Just make sure that you only work with localization experts like CCJK who have helped many businesses like yours establish a strong presence in new geographies.
