It must come as no surprise that TikTok is one of the world’s most-used social media networks. With several hundred million users on the platform at any given time, most of them under 50, TikTok is considered a goldmine for engagement and viewership. In 2022, social media has been successfully ingrained into every part of our lives. Entertainment, knowledge, communication, shopping, and business all have some connection with social media. This widespread social media adoption has forced many brands to dedicate entire teams to maintaining an online presence.

Unlike in the past when users rarely ever went directly to a brand’s website. First, they will look it up on social media, see if the brand looks like what they want, and then go to the website to make a purchase. In 2022, If you are lacking in the social media side of your business, you are in for a lot of trouble. While Facebook, Instagram, and YouTube have been used for a long time, TikTok has recently come in to take a big bite of the cake. TikTok was initially a favorite among teens. However, it has been reported that 70% of active TikTok users are under the age of 40. This includes children, teenagers, young adults, and adults. More specifically, this demographic includes millennials and Gen-Z

TikTok and Business – Getting Started

With such a large and actively involved audience, brands must not overlook the importance of TikTok in their social media strategy. To get started, you need to first make an account on the platform and familiarize yourself with it. before you can use it, you must understand how it works. You should know what sort of content people are watching, how long they spend on a video, what the trends are, who the biggest creators are, and so on. Naturally, you learn over time but it’s better to enter the space with preparation as opposed to going in blindly.

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How TikTok works

The key to effectively using a social network for business is understanding how it works and what is popular. With TikTok, you need to keep four things in mind as a business:

Authentic Content

As a brand, you want to ensure the content on your page is real and relatable. For starters, it needs to be authentic and convey your brand’s ideology. If you want customers to interact with your brand, make them feel seen, heard, valued, and focused. During this, you must ensure that your brand’s identity remains intact and your customers know what type of brand you are. Before a customer buys a product, they see if the brand resonates with them.

User Generated Content

On TikTok, the users drive engagement. When a video gets more views, likes, comments, and shares, the algorithm ranks it higher and as something that more people want to see. These metrics are dictated by the users watching the video. The first step is to create content that people want to watch. Next, you need to prompt a call to action to engage with your audience. For example, when launching a new product, ask the viewer to tag their friends to get the word out. During the holiday season, giveaways are amazing ways to generate engagement. Offer a giveaway of your products and ask users to follow the account, tag friends, and comment when the process is done.  This is organic engagement which translates to your brand being seen by more people.

Create hashtags that are unique to your brand and prompt interaction from your audience. Each time your audience uses your hashtag, more people see the brand. A clothing brand could use its name as a hashtag and ask its users to use it every time they post a video. When the hashtag is used, more people see the brand. With more eyes on the brand, conversions rise.

Influencer Generated Content

As a brand on TikTok, influencer marketing is one of your best friends. The term influencer stems from the idea that these users with a large following have a certain degree of influence over their audience. There is a variety of influences to choose from on TikTok depending on your niche. For example, a makeup brand would target an influencer whose content centers around lifestyle and clothing. Their audience follows them to learn more about these topics and using them to advertise a makeup brand will translate into massive conversions. Moreover, if this same product is given to someone who makes wildlife TikToks, you will not reap the same rewards.

Influencers on TikTok offer three main types of content integration and charge accordingly. First, they will talk about your product in the video. Second, they will post about it in the video description. Third, they will link the product in the video description. This can vary depending on the influencer and product, but regardless, these three are the basics used.

Advertising

Advertising on TikTok is one of the most effective ways to get users to see your brand. TikTok supports four different types of ads based on how the platform and its audience work. These are:

TopView Ads

As the name suggests, TopView ads are found right at the top of a user’s TikTok feed. These ads may be up to 60 seconds long and being the largest form of advertisement TikTok offers, all brands should use them to their benefit. These ads are perfect to grab user attention and create brand awareness within the audience.

In-Feed Ads

Similar to what you have seen on Snapchat and Instagram, in-feed ads show in between your content as you scroll. These ads stretch from 15 to 60 seconds while the recommended duration is 15 seconds. As a brand, in-feed ads are one of your best friends because they show during your user’s scrolling.

Understanding The Algorithm

As a brand on TikTok, you need to understand what makes the feed do what it does. If you want to create a strong and sustainable digital footprint on TikTok, you must know what to do and how to do it.

Trial and error should help you get the formula right. Once you have the winning recipe, you need to deploy it accurately and also remain open to amendments when needed.

Conclusion

TikTok is an incredibly powerful tool in 2022. As a brand, you should focus a lot of your time and effort to ensure you use the platform to promote and grow your brand. TikTok is a constantly growing and evolving platform and a proper strategy on the platform could take your brand from the ground to the moon! Macke sure you click here and get an internet connection that helps you utilize the platform.