In today’s digital economy, the ability to sell online and receive international payments is not a luxury. It is a condition for professional existence. Yet this reality is not available equally across the world. Some creators benefit from intuitive platforms, reliable payment systems and tools specifically designed for independent workers. Others, despite their talent, encounter platforms that don’t support their region, payment systems they cannot access and structural barriers that have nothing to do with their skills.
This is the context in which Jean-Marie Cordaro, founder of Bonzai.pro, expresses a clear conviction: if technology is meant to shape the future of global business, it must allow Africa to be fully connected to the rest of the world. For him, the continent is not a secondary expansion zone or an afterthought. It is a strategic space, young, creative and ambitious, but still held back by tools that fail to recognize its reality.
Bonzai’s mission, as he defines it, is not simply to offer another platform. It is to build a technological bridge where simplicity, clarity and pedagogy become levers of inclusion.
Jean-Marie Cordaro’s vision: connect rather than divide
When Jean-Marie Cordaro speaks about his work, he often comes back to three verbs: transmit, build, connect. These principles aren’t slogans. They form the foundation of how he thinks about technology and its role in people’s lives.
To him, a tool only has value if it improves something measurable in the user’s daily work: more clarity, more autonomy, more control.
This mindset becomes especially meaningful when he talks about Africa. He sees the continent as a place full of creative energy, where young people innovate, create and build despite obstacles, and where technological barriers should not prevent talent from being visible on a global scale.
For JM Cordaro, “connecting Africa to the rest of the world” does not mean exporting a Western model. It means giving African creators real access to the same opportunities as other creators:
- the ability to sell a service or digital product,
- to receive international payments predictably,
- to understand how their business works,
- to grow without depending on multiple tools,
- and to feel fully legitimate in the global digital economy.
This perspective aligns directly with Bonzai’s mission: to humanize the creator economy and make it accessible to everyone.
Why so many tools fail to serve African creators
One of the biggest obstacles faced by African creators is the lack of tools designed with their realities in mind. Most global platforms were built for businesses operating in environments with standardized administrative systems, stable banking infrastructure and predictable payment flows.
This creates immediate and concrete problems:
- verification procedures that don’t align with local documentation,
- regional restrictions that limit platform access,
- payments that are delayed or rejected,
- fees that penalize small transactions,
- overly technical interfaces,
- and a lack of educational guidance.
According to Jean-Marie Cordaro, these barriers should not exist. They are not the result of user limitations, but of design choices made without considering the needs of millions of creators outside Western ecosystems.
Modern technology, he argues, must be structurally inclusive, not just inclusive in its messaging.
This principle is embedded deeply in Bonzai.
Bonzai as a creator-first platform: a structure that benefits African users
Bonzai wasn’t built for large teams or businesses with technical resources.
It was built for individuals working alone, creators who need clarity, guidance and stability rather than complex toolchains.
This creator-first logic makes Bonzai particularly well suited to contexts where creators must work efficiently despite limited infrastructure.
Four pillars define this approach:
1. Intentional simplicity
The interface is not designed to impress.
It is designed to explain.
Setting up an offer, managing a page or tracking payments must feel intuitive from the start.
2. Integrated pedagogy
For Cordaro, a tool that doesn’t teach anything creates dependency.
Bonzai explains what it does, clarifies actions and gives creators the ability to understand their own business step by step.
3. Stability over superficial innovation
While many platforms compete through constant updates, Bonzai prioritizes reliability.
For creators in Africa, where uncertainty is often structural, product stability becomes a real competitive advantage.
4. Full autonomy for the creator
A creator must control their data, their clients and their income.
Bonzai rejects opacity and avoids hidden mechanisms that complicate understanding.
These principles make the platform accessible to creators who often lack a technical team or the time to manage complex software.
Payments as the core of connection
When speaking about access to online business, people often focus on creation, content or marketing. But for Cordaro, real access only starts when a creator can be paid easily and understand how they are paid.
This is where Bonzai-Pay becomes essential.
Most international payment systems are challenging for African creators. They lack transparency, are difficult to set up, or impose requirements that do not reflect local contexts.
Bonzai-Pay focuses on:
- clear information,
- understandable flows,
- predictable fees,
- and mechanisms built for individuals rather than accounting departments.
In this sense, transparency becomes a form of connection. It allows creators to project themselves, plan ahead and feel in control.
For Cordaro, a creator becomes autonomous when they understand what is happening behind the scenes.
Africa as a central element of Bonzai’s global vision
Bonzai’s global ambition is not based on selecting a handful of markets with the highest profitability.
It is based on the belief that a truly universal tool must work for creators across a wide spectrum of environments.
Africa, and particularly Nigeria, is not peripheral to this ambition.
It represents one of the most dynamic and relevant regions for Bonzai’s mission.
This strategic choice aligns perfectly with Cordaro’s logic:
- the population is young and creative,
- digital adoption is accelerating,
- entrepreneurial interest is strong,
- and existing barriers are mostly technical, not human.
Bonzai can reduce these barriers not because it introduces a “miracle solution,” but because it provides clear, stable and creator-friendly technology, something many tools fail to offer.
Conclusion
For Jean-Marie Cordaro, “connecting Africa to the rest of the world” is not a slogan.
It is a structural objective deeply tied to Bonzai’s mission: giving creators everywhere the ability to participate in the global digital economy without being limited by outdated infrastructure or inaccessible tools.
This connection is built through simplicity, accessible guidance, transparent payments and a product philosophy that prioritizes the user’s understanding.
With Bonzai, Cordaro proposes a vision where geography no longer dictates opportunity, and where technology works as a bridge, not a barrier.
Bonzai does not bring a model to Africa.
It brings the tools that allow African creators to bring their models to the world. For more information visit https://techbattel.com/
